How do you make one of the world’s best-known consumer brands a credible business partner? That was our challenge with Workplace from Meta – a tool for employee collaboration.
Enter Deskless Not Voiceless, a campaign grounded in the insight that 80% of workers don’t sit behind a desk and are often forgotten and overlooked. But not by Workplace, a mobile-first product designed to empower the frontline.
The results were pretty powerful too, with 50+ media coverage and £2.6m+ attributed to the campaign.
The impact
50+
pieces of earned coverage
100k+
organic social impressions of first month of launch
30k+
leads that converted into 672 SQL’s
$2.6m
of pipeline attributed to the campaign
