With Walkers set to bring back one of the nation’s most beloved crisps, Walkers Worcester Sauce, we knew we needed to launch with a bang.
How do you create a cultural sensation, with no major media spend? Make them only available in Worcester.
Fans flocked to the city, sparking viral moments and deepened consumer connections. The campaign received 60+ minutes of broadcast coverage, with 465 further hits.
And yes, after a ‘public outcry’, we relaunched the crisps nationwide.
The impact
60+
minutes of broadcast coverage with a total reach of 7m
1.5b+
campaign reach
465
pieces of earned coverage
