It was the finale of the Más+ by Messi 1v1 World Crown, the global search for the best 1v1 footballer. Our task? Raising awareness – and excitement – about the events in London and Miami.
In London, we partnered with former Lioness Ellen White to bring local familiarity, scoring 21 broadcast hits including Sky News, BBC 5 Live and ITV News.
In Miami, we worked with Reuters and AP to land truly international coverage. The final score? A 111.8m global reach.
The impact
+32.5%
share of voice in APAC - a key growth market
4B+
unique reach for FY25
31%
client ‘gold tier’ publications (vs 21% target)
538
FY 25 coverage volume (vs 325 target)
