Canaccord Wealth’s website was no longer fit for its business needs. Conceived years previously its brochureware heart needed refocusing to drive lead generation. Across three audiences, five regional markets and 700 pages of content. We wholly re-engineered the web infrastructure (and all customer journeys) enabling Canaccord Wealth to deliver each audience with distinct messaging and content that resonated with the issues they faced. The change led to a massive 10% increase in annual visitors, an 85% increase in homepage visitors and a 137% increase in interactions.
The impact
+137%
increase in key event interactions YoY
+85%
increase in homepage visitors YoY
+10%
increase in overall visitors YoY
