Brain Waves

Why is it better to visit galleries when you can view everything on screen? That’s what Art Fund, the UK’s national charity for art, wanted to prove.

So we got to work. We partnered with The Mill to develop a world first: a way to visualise the impact of art on the brain – in real-time 3D – via an EEG headset, hosted at the Courtauld Gallery.

The result? A 12% uplift in National Art Pass sales, alongside 650 pieces of coverage.