For 70 years The British Red Cross has partnered with Defender, helping a staggering two million people together in that time. To raise awareness of this achievement (cost-effectively) we turned a Defender into a mobile museum, open for two days only on London’s South Bank.
Every inch of the museum was packed with images, food parcels and items of hope going back 70 years. The event fired up the media generating 300 pieces of coverage and featured on both ITV and BBC London.
The impact
2
broadcast packages for ITV & BBC London
300
pieces of coverage
139M
OTS to date
