70% of those with mental health problems do not receive the right intervention at a sufficiently early age. Help and communication for families during the stressful pre-teen years can be life changing.
We created a fully-integrated mission-led campaign for BUPA that brought to life how parents and their pre-teens can often feel as if they’re living in separate bubbles. An emotive film drove an integrated PR programme, partnerships with celebrity experts and a suite of dedicated support resources and tools for parents.
The campaign achieved more than 7m video views, 200+ pieces of national/broadcast coverage, won The UK Content & PR Awards B2C Campaign of the Year, and positioned Bupa at the forefront of UK family mental health support.
The impact
7m+
video views
200+
pieces of coverage including slots on Good Morning Britain and UK Radio
23%
increase in visits to the Bupa Family health insurance webpage
280m+
people reached
