Bupa is well-known for providing access to surgery, but less so for its mental health capabilities. To change this, we created ‘Break through and be heard’.
Employing emotive filmed content of the challenges facing the overlooked 5–16 year old age group, paid-for social, influencers, media relations and mental health platforms connected the film – and the Bupa brand – with affected audiences.
The campaign achieved 7m video views, 200+ pieces of national/broadcast coverage, a 23% increase in visits to Bupa’s mental health pages and won The UK PR and Content Pro Best Consumer campaign 2025.
The impact
7m+
video views
200+
pieces of coverage including slots on Good Morning Britain and UK Radio
23%
increase in visits to the Bupa Family Mental Health webpage
280m+
people reached
