How do you generate engaged leads from busy owners of fast growth businesses? For financial and professsional services provider Smith & Williamson we created first-to-market digital tools that created personalised reports ffor each business that showed how they were performing compared with their peers. We complemented this by creating the UK’s largest fast-growth business survey, positioning Smith & Williamson as experts in growing scale ups. National coverage was supported by 50 leads in the first month alone.
The impact
112
pieces of coverage in 1st month
57
new business sleds in the 1st two months with pipeline value of over £15M
1st
to develop an instant personalised PDF generator
7.8%
conversion rate of online tool
