Scale-up EVC brings electric car charging away from petrol stations, to where we actually spend our days. But this pioneering brand was named after the category. Functional, forgettable – the name ‘EVC’ had to go.
We transformed EVC into Roam – a one-syllable ‘rallying cry’ about the freedom of destination charging. We put drivers’ lives at the heart of Roam’s story, reimagining everything from employee values to charge point wrappers.
Roam is now the number-one destination CPO for hospitality in the UK.
The impact
#1
leading hospitality and destination CPO’s
+10%
increase in B2B website inquires
+50
businesses joined newsletter month 1
