When the Women’s World Cup came to town, Tourism New Zealand and Tourism Australia saw the chance to showcase their beautiful countries – and drive destination consideration.
Our job was to cut through and complement the sports coverage, with compelling on-the-ground content to showcase local experiences beyond the tournament.
We executed two tailored broadcast campaigns, with respective England legends Hope Powell in NZ and Lucy Staniforth in Australia. The result? 160+ top-tier global media features and over 2.5B combined OTS.
The impact
2.2b
total campaign OTS across host nations
156
items of broadcast coverage
100%
messaging inclusion for the destinations
2M
Supporting record ticket sales
