OPPO were launching their first ever flip phone. And they wanted it to be a sell-out success.
We explored the tension in the smartphone world: the drive for ever greater productivity, when consumers really want real-world connection.
Our answer? The Pocket List – a campaign about making the most of life’s moments, told through tech and lifestyle stories, a collaboration with author Elizabeth Day and a multi-channel content series.
All resulting in 40+ tier 1 hits – and a sold out smartphone.
The impact
100%
sold-out device
40+
pieces of tier 1 coverage
500k+
social reach
