HairMojis

Community group Rise365 was on a mission to raise awareness of ‘texturism’ – discrimination experienced by those with textured hair, primarily from Black and Mixed-Race backgrounds.

We set about showing the world that Afro-Caribbean hair is worthy of celebration, employing a language teenagers use every day – emojis.

After 300+ pieces of coverage, broadcast news segments across four continents and organic engagement from a Spice Girl, our Afro Hairmojis sparked global conversation about representation, driving an 800% search increase for ‘Afro hair’.