Invest like a girl

Women have always been financially disadvantaged and are far less likely to invest than men. Financial brands, however, have failed to act on this.

For Fidelity, therefore, we created ‘Invest like a girl’, a movement designed to empower women and put Fidelity’s brand at the heart.

We recruited MPs, industry figures, journalists and influencers and fired up the media with unique events, angles and thought leadership.

A massive success, it’s created over 500 pieces of coverage, rolled out internationally, won countless campaigns for effectiveness – and significantly raised Fidelity’s brand profile amongst women (86).