Kick On is a key part of Starling’s brand strategy to improve fairness in the UK in both wealth, and wider society. With a different focus each year over the past three years we’ve raised awareness of the inequalities and wider issues women’s, girls’ grassroots football endure.
A strategic brand property we blend research with the voices of Lionesses and grassroots players and coaches to bring stories and solutions to life. Our reach over time now exceeds 1.2bn, the reputation of our content and strong media relationships leading to consistent national coverage, industry growth – and change for the better.
The impact
1.2B
total PR reach
3800+
total sign ups to Kick On from girls and womens teams
25k+
visits to Kick On webpage
