To drive hype amongst Krispy Kreme’s Gen Z audience, we launched an iconic collab with one of the HOTTEST brands in UK youth culture today.
Teaming up with It Girl Indiyah Polack, we co-created highly instagrammable doughnuts . . . complete with pink icing, sprinkles, and PLT’s signature unicorn.
Inspired by Chicken Shop dates, we launched ‘Pretty Little Fling’ – an exclusive YouTube series to help contestants find love over doughnuts! The results were sweet: 100+ influencer posts, 2m+ organic views and 2B+ OTS.
The impact
100+
influencer posts
2m
organic video views
2B
OTS
