“Everybody’s talking about the new Share The Load online tool” proclaimed the MailOnline.
It’s true. Who knew something as seemingly simple as a ‘chore calculator’ could get the nation’s tongues wagging, set social media alight, and send tens of thousands flocking to Starling’s website?
Well, we did. Share The Load settled households’ chore wars and solidified Starling’s status as a household name. All while staying true to the bank’s founding principle of fairness and generating over 500 new customer applications.
The impact
400+
pieces of earned coverage
12k+
tool users
500B
new accounts opened
