Seen as a ‘head first’ brand, Standard Life wanted to deepen their brand’s emotive associations. A partnership with Endometriosis UK, the charity behind the invisible illness that affects 1.5m women in the UK alone.
Photographer Rankin brought the limiting condition to life in powerful portraits of everyday and celebrity sufferers in a touring exhibition. Our PR strategy ensured coverage on broadcast, national press and trade media. Winner of an FSF Award for Marketing Effectiveness, the campaign achieved 50 pieces of coverage, 6.8m viral social impressions and an ROI of 5:1.
The impact
50
pieces of coverage
5:1
ROI
280
colleagues engaged
6.8m
earned social media impressions
