When the two main providers in maritime insurance merged, they needed a new brand strategy that sent out a message to the industry, engaging internal staff, brokers and end-customers.
We repositioned them, not as a provider, but as a dynamic new leader uniquely equipped to navigate the industry through our times’ challenges and opportunities.
To bring the new brand to life we created a market-distinctive visual identity which reflected scale and modernity while tilting to the two providers experience and heritage.
The impact
1st
Place for Design and identity at the global Marcomms awards 2024
5%
YoY growth in premium income
No.1
provider of maritime insurance
