The hunt for income is one of the most important investment themes for investors – and their advisers – worldwide. A topic Janus Henderson wanted to be famous for.
We developed The Global Dividend Index – a world-first analysis of dividend performance by company, region, industry and sector. Creating influence for Janus Henderson all over the world the report was translated into insight-led press releases, content and adviser tools.
It has generated over 2,850 pieces of coverage in a short period it’s cemented Janus Henderson as a leading voice in income. Winner of The Drum Grand Prix and 10 other awards for thought leadership, content and marketing effectiveness.
The impact
2850+
total global coverage since 1st edition
£10.5m
total AVE for UK launch of 1st edition
10
awards won since the launch of 1st edition
48.5m
total circulation for UK since launch of 1st edition
