With 1.8 billion views on TikTok, the humble cheese pull has become a cultural phenomenon. But we wanted to go further with thicker Doritos Dippers…
We took to the skies of Cheddar Gorge with a giant Dorito to create the ‘Greatest Cheese Pull’ ever.
Stretching to a world record 49 feet, our content created headlines from The Sun to LADbible and even CNN! 200 pieces of coverage later, and sales increased by 130% in Sainsbury’s and 145% at Morrisons.
The impact
1.5b+
global research
No.1
share of voice
250+
pieces of global coverage
130+
pieces of broadcast coverage
