The collapse of Neil Woodford’s multi-billion pound investment empire was one of the decade’s biggest financial scandals. We were charged with advising and handling all media relations and crisis communications for the fund’s administrator, Link Group.
Our disciplined communications strategy and expert counsel resulted in us successfully handling over 1000 high-complexity technical media interactions and resulted in 92.7% of articles posted as ‘positive or balanced’, protecting Link Group reputation. Winner of the PRCA Crisis Campaign award.
The impact
#1
PRCA Crisis Campaign 2021
1000+
media interactions in 1st 6 months
50
media Q&A’s for 500+ lines of media enquiry
92.7%
of articles rated positive or balanced
