One iconic tennis tournament. One pioneering smartphone brand. Wimbledon’s official smartphone sponsor, OPPO, wanted to reach tennis fans nationwide.
So, we brought the celebrations of centre court to everyone. A live stream by Tower Bridge, complete with a selfie-serve ice cream machine, welcomed thousands of fans.
At SW19, we hosted key influencers and media in OPPO’s hospitality suite, including Vogue, GQ, BBC and The Times. The final score? 33% increase in coverage YoY, with 9m combined social media reach.
The impact
90k
footfall to the livestream Scoop
9m
social media engagements
33%
increase in year-on-year media engagement
